Pin features Jiminy Cricket from Pinocchio. He is tipping his hat and standing by a Mickey head icon with Disney Store 30 Anniversary/Anniversaire across the middle and Since 1987/Depuis 1987 around the bottom. Comes on a Disney Store 30th anniversary backer card which states "NOT FOR RESALE" on the back. 2 inches. The back of the pin has the code "FAC-046730-16289" printed on it, the 2017 pin trading logo and Disney Store seal, along with 30th Anniversary 30e Anniversaire (c) China Chine below that. The pin was only available to those that purchase the Official Disney Store 30th Anniversary Backpack